Privacy Policy - Hometta

Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.

Last Updated: November 13, 2024

Privacy at a Glance

GDPR Compliant

Full compliance with EU data protection regulations

Secure Data

SSL encryption and secure storage of all personal data

Transparency

Clear information about how we use your data

Your Rights

Access, rectify, or delete your personal data anytime

1. Data Controller

The data controller responsible for your personal information is:

Hometta srl
Via Ferruccio Ferrari, 2
42124 Reggio nell'Emilia RE, Italia
VAT Number: IT03847592104
Email: support@hometta.shop
Phone: +39 0522 847 392

2. Data We Collect

We collect different types of information depending on how you interact with our website and services:

2.1 Information You Provide to Us

  • Account Information: Name, email address, password, phone number
  • Order Information: Billing address, shipping address, payment details
  • Communication Data: Messages, emails, customer service inquiries
  • Profile Information: Preferences, interests, purchase history
  • Reviews and Ratings: Product reviews, ratings, comments

2.2 Information We Collect Automatically

  • Device Information: IP address, browser type, operating system
  • Usage Data: Pages visited, time spent, links clicked
  • Location Data: General location based on IP address
  • Cookies and Tracking: See our Cookie Policy section below

2.3 Information from Third Parties

  • Payment Processors: Transaction confirmations and payment status
  • Shipping Carriers: Delivery status and tracking information
  • Social Media: If you connect via social login (optional)
Data Type Purpose Legal Basis
Contact Details Order processing, customer service, account management Contract performance
Payment Information Process transactions, prevent fraud Contract performance, legal obligation
Browsing Data Improve website, personalize experience Legitimate interest, consent
Marketing Data Send promotional emails, newsletters Consent

3. How We Use Your Data

We use your personal information for the following purposes:

3.1 Order Fulfillment

  • Process and deliver your orders
  • Send order confirmations and shipping updates
  • Handle returns, refunds, and exchanges
  • Provide customer support

3.2 Account Management

  • Create and manage your account
  • Save your preferences and purchase history
  • Authenticate your identity

3.3 Communication

  • Respond to your inquiries and requests
  • Send transactional emails (order updates, password resets)
  • Send marketing communications (with your consent)

3.4 Improvement and Analytics

  • Analyze website usage and performance
  • Improve our products and services
  • Conduct market research
  • Personalize your shopping experience

3.5 Legal and Security

  • Comply with legal obligations
  • Prevent fraud and abuse
  • Enforce our terms and conditions
  • Protect our rights and property

Under GDPR, we process your personal data based on the following legal grounds:

Contract Performance

Processing is necessary to fulfill our contract with you (e.g., processing orders, delivering products).

Legal Obligation

Processing is required by law (e.g., tax records, accounting requirements).

Legitimate Interest

Processing is necessary for our legitimate business interests (e.g., fraud prevention, website improvement), balanced against your rights.

Consent

You have given explicit consent for specific processing activities (e.g., marketing emails, optional cookies).

5. Data Sharing and Third Parties

We do not sell your personal information. We may share your data with trusted third parties only when necessary:

5.1 Service Providers

  • Payment Processors: PayPal, Stripe (for secure payment processing)
  • Shipping Carriers: DHL, UPS, Poste Italiane (for order delivery)
  • Email Service: For sending transactional and marketing emails
  • Hosting Provider: For website hosting and data storage
  • Analytics: Google Analytics (anonymized data)

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government authority.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing any information.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

  • Account Data: Until you delete your account or request deletion
  • Order Data: 10 years (Italian tax and accounting requirements)
  • Marketing Data: Until you unsubscribe or withdraw consent
  • Analytics Data: 26 months (Google Analytics default)
  • Support Inquiries: 3 years after resolution

7. Your Rights Under GDPR

As an EU resident, you have the following rights regarding your personal data:

7.1 Right of Access

You can request a copy of the personal data we hold about you.

7.2 Right to Rectification

You can request correction of inaccurate or incomplete data.

7.3 Right to Erasure (Right to be Forgotten)

You can request deletion of your personal data, subject to legal obligations.

7.4 Right to Restrict Processing

You can request that we limit how we use your data in certain circumstances.

7.5 Right to Data Portability

You can request your data in a structured, commonly used format.

7.6 Right to Object

You can object to processing based on legitimate interests or for marketing purposes.

7.7 Right to Withdraw Consent

You can withdraw consent at any time for processing based on consent.

7.8 Right to Lodge a Complaint

You can file a complaint with your local data protection authority (in Italy: Garante per la protezione dei dati personali).

How to Exercise Your Rights

To exercise any of these rights, contact us at support@hometta.shop. We will respond within 30 days.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience. Cookies are small text files stored on your device.

8.1 Types of Cookies We Use

  • Essential Cookies: Required for website functionality (login, shopping cart)
  • Performance Cookies: Help us understand how visitors use our site
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Show relevant ads based on your interests (requires consent)

8.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. For detailed information, visit our Cookie Policy page.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • SSL/TLS Encryption: All data transmitted is encrypted
  • Secure Servers: Data stored on secure, protected servers
  • Access Controls: Limited employee access on a need-to-know basis
  • Regular Audits: Security assessments and vulnerability testing
  • Payment Security: PCI DSS compliant payment processing

Your Responsibility

Keep your account credentials confidential. Never share your password with anyone. Notify us immediately if you suspect unauthorized access to your account.

10. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately, and we will delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date at the top
  • Sending an email notification for material changes

We encourage you to review this policy periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Hometta srl - Data Protection Officer
Via Ferruccio Ferrari, 2
42124 Reggio nell'Emilia RE, Italia
Email: support@hometta.shop
Phone: +39 0522 847 392

Italian Data Protection Authority

If we cannot resolve your concern, you have the right to lodge a complaint with the Garante per la protezione dei dati personali at www.garanteprivacy.it

Questions About Privacy?

Our team is here to answer any questions about how we handle your personal data

Contact Us
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